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An independent provider of all aspects of database and direct response marketing from planning to fulfillment, using the basic principle of test measure and test again through analysis and research to maximise returns.

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" if you are prepared to work harder than most, think more deeply, exercise a fair amount of commonsense, test everything you do, subdue your ego, test everything you do, listen to what people are saying, test everything you do, stop being a smart-arse, test everything you do, don't think you know better, test everything you do, don't use the argument that your circumstances are unique, test everything you do, don't cut corners, test everything you do, have the courage to learn from your failures, test everything you do, be prepared to spend money on quality merchandise or make an offer that is perceived as value, test it,... make a promise you know you can keep,  test it ... then, and only then, will The Power of One-to-One help you to build a career, run a successful business and allow you to ultimately live in a manner to which you have absolutely no right to become accustomed."

Ian Kennedy & Bryce Courntey
The Power of One-to-One